The New York Review of Magazines

Rolling Stone to Put Entire Archive Online

By Spencer Bailey

Rolling Stone announced today that it will be putting its entire archive online — but, unfortunately (or not), at a price. Steven Schwartz, Wenner Media’s chief digital officer, is heading up the project, which he described to The Associated Press as “the collected history of everyone who’s grown up over the past 40 years.”

“This is not, let’s rush to the Web because print isn’t strong,” Schwartz told the AP. “This is our brand’s ability to tap into a new medium.”

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