The New York Review of Magazines

Magazines Brace For Their Big (iPad) Break

By Spencer Bailey

WYNC published a story worth reading yesterday about how magazines are bracing for the upcoming release of Apple’s iPad this weekend. While many are preparing digital content for the launch, WYNC reports, few know what, if any, impact the new e-reader device will actually have.

“The questions remain,” writes Lisa Chow, “Who will buy the iPad, how many people will buy it, and what will they buy it for?”

As for the general public, some naysayers think little of the tablet. Others, meanwhile, are predicting a backlash. On’s technology blog, Juli Weiner considers a couple of the early arguments for not — yes, not — buying one of these large-screened, slick-looking devices.

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