The New York Review of Magazines

A Magazine Built by IMing

By Candice Chan

Inc. magazine’s staff played hooky for an entire month. For some hands-on research for an article on virtual offices and to play with perceptions of how the Internet is changing the industry, the staff of Inc. communicated solely by IM, phone, and Skype to build their April issue (which hits newsstands on April 6). For more information, check out a recent New York Times article about the project.

Interested to read all the down and dirty details — or mishaps, as they may be — from an Inc. employee’s perspective? Grab Inc. next week and look for senior writer Max Chafkin’s article, “The Office Is Dead. Long Live the Office.”

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