The New York Review of Magazines

Magazines Making iPad Plans For April 3 Launch

By Spencer Bailey

Magazine publishers’ plans are well underway for the April 3 release of Apple’s highly anticipated iPad — a device, some say, that could alter the struggling industry forever.

The Wall Street Journal published the details in a wide-spanning report on Wednesday: Unilever, Toyota Motors and Fidelity Investments, among others, have made marketing agreements priced at about $200,000 for a single ad spot in each of the first eight issues of Time magazine’s iPad edition. Men’s Health will be offering 10 free pages of its first two monthly iPad editions. And Esquire, meanwhile, is planning to release a downloadable, advertising-free issue priced at $2.99, though not until later this summer.

For now, it’s hard to say how many iPad magazine editions will be available when the tablet is released. But one thing is clear: Condé Nast, Hearst, Rodale, and others have already started investing in the new technology.

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