The New York Review of Magazines

New Guidelines for Digital Magazines on Mobile Devices

By Candice Chan

As magazines prepare for the release of the iPad — with revamped, screen-friendly versions of their publications — the Audit Bureau of Circulations has defined new outlines for what will qualify as a digital magazine. The digital edition has to include the full editorial content (and advertising) of the print version, but doesn’t have to have the exact same layout. Also, the digital versions will still be counted in the magazine’s guaranteed circulation for advertisers, or rate base.

To find out more, read the full article.

Leave a Reply